Why choose NZ wool

Pure wool makes an ideal bedding material and provides.

lightness and comfort all year round
insulation: the greater the fill weight, the warmer the duvet
relief from allergies and a natural resistance to dustmites
a microclimate to suit you: warm in winter and cool in summer.
the transfer of moisture away from your skin, helping maintain an even body temperature throughout the night
a deeper and more restful sleep!!
Wool is the natural choice for the future as it is renewable, sustainable, 100% natural, biodegradable and fire resistant.

Click here to see what makes these products unique

Sleep better with wool

Sleeping under a wool duvet reduces discomfort and movement, which in turn leads to a reduced heart rate. This results in a deeper, calmer sleep. Overall, users of pure wool bedding can experience upto 800 hours of better sleep per year!
Lack of sleep hampers the immune system and impairs speech, memory, intellectual development and innovative thinking.
Click here to read the findings of the Woolmark sleep research study

Not all wools are the same!

The Otago region has the hottest summers and coldest winters in New Zealand. It provides the perfect climate and landscape to produce some of the whitest, finest and cleanest natural wool in the world.
Our wool bedding products are made using a combination of New Zealand high country Merino wool (a 10cm long fleece of fine dense wool) and wool from lower level sheep such as Corriedale and Romney (which have stronger, thicker fleeces).
The wool used in our products is specifically chosen for its high quality - it is not a by-product of meat production.

Ellis Fibre Ltd, New Zealand

Ellis Fibre Ltd, based in the South Island of New Zealand have developed a unique wool processing method (Supawool©) which separates the wool fibres to maximise the retention of loft (up to 30% more than conventional methods). This creates a wool product that makes Supawool© wool duvets the warmest and lightest in the world.
Click here to see more benefits of wool

Did you know? - information from the Vegetarian Society
Down and Feathers:
Many duvets are filled with down, the very soft feathers from the breasts of geese and ducks. Chickens and turkeys don't produce down. Down can be obtained by plucking, but over 90% is a slaughterhouse byproduct, and even the birds that have been plucked end up on the table soon afterwards. Most down is produced in the Orient, Canada and Europe.
Beauty Without Cruelty charity reports (summer 1992) that in Hungary, France, Israel and China, live geese have their feathers ripped off, a process that may be repeated every 8 weeks for about 3 sessions until the bird is killed for food or force fed to make pate de foie gras.
Silk:
Silk comes from silkworms, which are not true worms but the caterpillars of the silk moth, Bombyx mori. The caterpillars will only eat mulberry leaves and when they are ready to pupate, they protect themselves by spinning the silk round and round themselves to form a cocoon. Typically, each worm produces a mile and a half of continuous thread. When metamorphosis is complete and the moth is ready to leave its cocoon, it secretes an alkali which eats its way through the thread. This spoils the thread for spinning as it is no longer continuous. So, in order to get good quality silk, the moths must be killed before they leave the cocoon. This is done by suffocation with steam or heating them in an oven. Only a small number necessary for breeding the next generation are allowed to complete their lifecycle. Whether or not the pupae feel any pain whilst being suffocated or subjected to heat is debatable, but most vegetarians consider silk is not acceptable as it cannot be produced without the death of a living creature.